Digital Display Project For A Supermarket Chain In Netherlands

Digital Display Project
For A Supermarket Chain In Netherlands

A supermarket chain in the Netherlands has always aimed to provide high-quality shopping experience and put customer experience first. However, with the digital transformation of the retail market, the supermarket manager Dolmentoni realized that if he did not change, he would be eliminated by the market sooner or later. Based on various comparisons, he chose to cooperate with us to solve his intelligent retail needs.

Current Supermarket Shortcomings

We and Dolmentoni learned about the current problems in the retail industry. He felt that for supermarket chains like theirs, the traditional retail model has always had many problems in the display of information. The cost of making and replacing paper labels has always been high. In particular, the more stores there are, the more preparations need to be made for updates. If the information cannot be synchronized in time, it is easy for customers to misunderstand or even lose trust, which is particularly detrimental to the customer's shopping experience and the brand's image.

On the other hand, traditional advertising tools do not have much room for operation. There is no way to make innovative display models for market trends and promotional activities, and there is no way to visually attract customers' attention.

Difficulties In Supermarket Digital Upgrades

Equipment Stability

When deploying digital advertising display devices in different stores, it was found that some devices were in some special environments.

In order to ensure the normal operation of the equipment, the Gomany team optimized some advertising screens, used materials and components that are more suitable for extreme environments, and increased the heat dissipation and protection design of the equipment to ensure that the equipment can operate stably in various environments.

Equipment Management Issues

After learning about Dolmentoni’s needs, the Gomany team was concerned that in the process of realizing remote centralized management of multiple stores, problems such as unstable network connection and delayed data transmission would occur, resulting in untimely information updates and abnormal store operations.

To address this issue, the Gomany team optimized the network connection settings to ensure that information could be updated in a timely manner.

Communication And Coordination Issues

During the project implementation process, it involves the collaboration of multiple departments of two companies, and good communication and coordination are needed to avoid affecting the efficiency of project promotion.

In order to improve communication and coordination, the Gomany team established a special project communication platform, clarified the responsibilities and communication processes of each department and team, and held project communication meetings regularly to ensure that information can be transmitted in a timely and accurate manner, thereby improving the efficiency of project promotion.

Officially Deployed Intelligent Digital Display Solution

After we communicated with Dolmentoni about the requirements, we deployed the following solutions:
Install LCD displays on the shelf edge that display product prices, inventory quantities, and promotional information in real time to ensure that customers get accurate information. For example, in the fresh food area, customers can quickly learn about the real-time price, origin information, and whether a certain fruit is participating in the current promotion through the shelf edge video display.

In key locations such as the entrance, atrium, and rest area, the hanging digital signage is installed to distinguish the various areas in the supermarket and to market through dynamic images, which enhances the fun and sense of participation in shopping. For example, when customers enter the supermarket, they can quickly learn about the promotional products, new products, and location information of each product area this week through the LCD signage display, so as to better plan their shopping routes.

In addition, a digital totem sign is set up in the supermarket to display the overall promotion activities and brand publicity, creating a strong shopping atmosphere and attracting customers to participate in promotion activities.

Changes After The Upgrade

Before Deployment

Operational Efficiency

Prices are updated slowly and with high error rates. Each store employee needs to spend a lot of time on price tags and advertisement changes. According to Dolmentoni, in the past, each store needed two employees to spend one day per week to update prices and replace advertisements. The workload increased exponentially during the promotion period, seriously affecting operations.
Marketing Effect

Advertisements were not attractive enough, the content was single and not updated in a timely manner. New product promotions were not well publicized, customer attention was low, and sales in the first month of listing were far lower than expected.

Customer Experience

The traditional information transmission model requires customers to spend more time looking for product information, and the accuracy and timeliness of information cannot be guaranteed, affecting the shopping experience.

After The Solution Is Deployed

Operational Efficiency

Prices are updated quickly and accurately, and manual errors are significantly reduced. According to the report data analysis after the deployment of the Dutch supermarket, the price update efficiency has increased by at least 40% after the deployment, and the time employees spend on updating has been reduced by 35%.
Marketing Effect

According to the report presented by Dolmentoni, the quarterly data after the deployment increased the participation of customers in promotional activities by 28%, and the sales of new products increased by 28% in the early stage of the launch.
Customer Experience

Digital signage improves the customer shopping experience. Clear advertisements and real-time price information allow customers to easily obtain product information and more easily stimulate the desire to shop.

Testimonials from Customers

I think that cooperating with Gomany is the most correct investment decision. They have overturned the information transmission mode in supermarkets and brought innovative management methods.

Now we can flexibly adjust prices and advertisements, respond quickly to market changes and meet customer needs.

Dolmentoni

Supermarket Manager

I deeply feel that the deployment of digital signage has significantly improved the store's operational efficiency.

Employees can devote more energy to customer service and merchandise management, and within one quarter of deployment, our sales have increased.

Portsmus

Supermarket Branch Manager