Travalino Coffee Shop Chain Digital Display Upgrade Project

Travalino Coffee Shop
Chain Digital Display Upgrade Project

In the early morning of May 18, 2025, Mr. Travalino, the founder of a British coffee chain, presented us with a challenge: how to create a modern, highly efficient digital display system for its 20 branches nationwide. As a veteran in the coffee industry, Mr. Travalino understood that traditional static signage could no longer meet the rapidly evolving marketing needs and consumer experience expectations.

During initial discussions, we learned that Travalino Coffee faced challenges with unified management across multiple locations and delayed promotional information updates. The client needed to provide customers with consistent product information and promotional experiences across locations while also reducing operating costs.

This was our first large-scale collaboration with a British restaurant company and was crucial for our expansion into the European market. The Gomany team quickly assembled a dedicated project team and confirmed sample requirements and technical details with the Travalino team on June 3, 2025.

We understand that the coffee shop industry is characterized by high-frequency consumption and rapid turnover. Therefore, the solution we provide must be stable, user-friendly, and flexible, adaptable to the layout and operational requirements of different stores.

Disadvantages Of Traditional Signage

Long Update Cycles

Travalino's cafes previously relied on traditional printed posters. Each menu update or promotional change required a lengthy process of design, printing, logistics, and on-site installation. This process typically took two to three weeks, making it impossible to simultaneously update multiple locations.

Seasonal products and limited-time promotions, in particular, often missed their peak sales window due to delayed signage updates, resulting in significant lost business opportunities.
Lag

Traditional static signage suffers from a significant information lag. Customers only see promotional information late in the purchasing process, already in the process of placing an order, and thus fail to fully influence their purchase decisions.

This lag significantly reduces the effectiveness of promotions and negatively impacts the customer experience. It also requires employees to verbally explain current offers, increasing their workload and potentially causing order congestion during peak hours.
Waste Of Resources

Every time a printed sign is replaced, significant resources are wasted. Cafes spend considerable money annually on printing and distributing posters. After use, these materials often become waste, burdening the environment.

This waste is reflected not only in material resources but also in human and time resources. Staff members must spend considerable time replacing signage and adjusting the store layout.

Gomany's Product Recommendations

Double-sided Digital Displays

Double-sided digital displays create a dynamic window display for Travalino Café, retaining regular customers while also attracting passersby.

Showcasing the preparation process of new coffees, limited-time offers, and recommending coffee and dessert pairings can increase store visibility and visitor rates.
Digital Menu Display

Digital menu display screens enable Travalino to present menus uniformly and flexibly across multiple locations, supporting multiple languages and catering to its diverse customer base.

Advantages include real-time menu updates, eliminating typographical errors, and integrated animation to highlight popular drinks.
Digital Kiosk Display

The digital kiosk display combines a payment terminal and display, supporting both NFC and QR code payments. This streamlines the checkout process at Travalino and eliminates the need for long queues during peak hours.

The integrated payment functionality reduces customer wait times while also displaying special offers and limited-time discounts, encouraging repeat purchases and improving efficiency and marketing effectiveness.

The Results Achieved

After implementing Gomany's digital sign solutions, Travalino's cafés reduced their menu update cycle from an average of 2-3 weeks to real-time updates. The headquarters marketing team now manages display content across all 20 branches, ensuring consistent brand messaging.

Order processing speeds increased by 35%, peak-hour queues decreased by approximately 40%, and customer flow capacity increased significantly.

The digital upgrade has delivered significant economic benefits to Travalino's cafés. First, the cost of printed signage and related logistics has been completely eliminated, resulting in an estimated annual savings of approximately £10,000.

Second, improved promotional effectiveness has led to increased sales, particularly for high-margin products, resulting in an overall sales increase of approximately 18%.

Customer satisfaction surveys show a 30% increase in ratings for the store's technological appeal and service efficiency, instilling a modern and innovative image in the Travalino brand.

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Order processing speed increased by 35%.
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Customer waiting time reduced by approximately 40%.
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Coffee shop ratings increased by 30%.

Testimonials from Customers

From samples to mass deployment, we have seen significant sales growth, positive customer feedback, and strong recommendations to other chain brands.

Travalino

Coffee Shop Owner

The interface is very intuitive and easy to understand; we learned how to update the daily specials in just a few minutes. Customers appreciate the clear product images and descriptions, which makes the ordering process much smoother.

Boka Rosa

Waiter

After the upgrade, store management is more efficient, the double-sided window signs attract more customers, and data shows that conversion rates have increased. This is a solution worth investing in.

Richtersky

Manager