Australia has a changeable climate, and outdoor advertising faces challenges such as direct sunlight, rain erosion and temperature fluctuations. Traditional billboards are prone to fading and damage in such an environment, and the maintenance cost is high. Digital signage used for outdoor use adopts an all-weather design, with waterproof, dustproof and UV-resistant characteristics, and can operate stably in various adverse weather conditions.

Its high-brightness screen can ensure that the content is clearly visible even in strong sunlight, ensuring the effective transmission of advertising information.

Digital display screens can support the display of restaurant special dishes, promotional activities and brand stories through high-definition videos, animations and scrolling text. Compared with static posters, this dynamic form of advertising is more attractive and can effectively capture the attention of pedestrians.

By dynamically playing the food preparation process, customers' dining experience videos and chefs' recommended dishes on the screen, the unique charm of the restaurant can be fully displayed.

During peak dining hours, it is crucial to quickly attract customers’ attention and deliver key information. Deploying digital displays at the store entrance can update menus in real time, display daily specials and limited-edition dishes, and provide customers with instant dining inspiration. This precise information delivery can shorten customers’ decision-making time and increase the restaurant’s turnover rate.

The space in front of each chain restaurant operated by Quail Haas is different, which puts strict requirements on the installation and design of the equipment. Gomany's technical team needs to customize the installation structure of the sign according to the on-site environment to ensure that the equipment meets the space restrictions and achieves the best display effect.

At the same time, in order to coordinate with the decoration style of the restaurant, the appearance design of the sign also needs to be customized.

Quail Haas hopes to integrate digital signage with the existing restaurant management system to achieve automatic synchronization and update of menu information. This involves the compatibility of digital signage with the restaurant's internal network and seamless connection with the menu management software.

During the communication with Quail Haas, due to differences in cultural background and professional fields, the two sides had different understandings of some professional terms in the field of digital display.

For example, the two sides had different expectations and understandings of the specific parameters of the "high-brightness screen", which led to inaccurate information transmission in the early stages of the project, affecting the efficiency of the project.

Gomany’s design team adopted an innovative customized design approach to address the different needs of each restaurant. Quail Haas provided field data and deployment information for each restaurant.

Our design colleagues modeled the equipment based on this information, adjusted the angle of the main structure of the equipment, and optimized the space, so that it could fit the narrow space layout more perfectly.

Gomany's technical team developed a linkage system for Quail Haas's catering system, which serves as a bridge between digital signage and restaurant management system, achieving seamless data connection.

At the same time, in order to ensure the stable operation of the system, the team adopted a redundant design. Even if an interface fails, the system can automatically switch to the backup interface to ensure real-time update and display of information.

In response to the communication difficulties between the two parties, Gomany and Quail Haas jointly established a joint working group, held cross-departmental meetings regularly, sorted out requirements and technical details, introduced professional translators and industry consultants to assist both parties in accurately understanding terminology and requirements, and recorded requirements and technical solutions in a graphic and textual form to reduce the impact of language ambiguity on project progress.

At the same time, a real-time communication platform was established to ensure that the two teams can communicate and solve problems at any time.