As more and more tourists come to Dubai, the upgrade of public transportation is becoming more and more urgent. Omar AlHatib is one of the managers responsible for bus operations. In recent years, he has been pursuing intelligent and efficient travel. He believes that the previous bus information is lagging behind and there is no way to provide accurate information to passengers. Passengers often fall into blind waiting. As an operator, he believes that there are also management problems in vehicle scheduling.
In order to solve these confusions, Omar AlHatib sought solutions through various channels. After conducting multiple surveys, he believed that digital display equipment best met his needs in terms of budget and effectiveness. After conducting field surveys on multiple commercial display manufacturers, he chose to cooperate with Gomany.
Omar AlHatib believes that the biggest impact of public transportation on passengers is the problem of untimely information transmission. Traditional bus stop information is not updated in time and passengers cannot know the real-time location in time on the bus. These two problems make it difficult for passengers to obtain accurate bus arrival time, route changes and other information, resulting in uncertain waiting time, affecting the travel experience. Passengers may be anxious about traveling at traditional stations because they do not know when the bus will arrive.
For bus operators, there are currently difficulties in vehicle scheduling and route monitoring. It is impossible to grasp the vehicle location in real time and it is difficult to accurately schedule bus operations, which leads to congestion on some routes and empty travel on some routes, affecting the overall travel efficiency.
We came up with the idea of using bus shelter digital signage to replace paper signs on the platform. However, unlike indoor lighting, the platform does not have stable light. We need to overcome the problem of light changes and ensure that the screen can still maintain good readability under direct sunlight. At the same time, the weather conditions outdoors change rapidly, so there are certain requirements for the protection function of the display device.
According to the requirements described by Omar AlHatib, in addition to the electronic platform digital signage, the strip display screen inside the bus also needs to link multiple sources of information such as real-time bus arrival data, operation scheduling information, and emergency notifications. This requires a reliable transmission technology and solves the compatibility issues between different systems to achieve data interaction and collaborative work.
In order to solve the problem of readability, Gomany has increased the brightness of the screen by adding a brightness enhancement film to enhance the upper limit of the device's brightness, and adopted an anti-glare design for the LCD screen, which can effectively resist the side effects of strong light. At the same time, we have also made a brightness adjustment design that can adjust the brightness of the device according to changes in light.
Taking into account the uncontrollability of the weather, we have made special treatment on the surface of the electronic bus stop digital signage, making it waterproof and waterproof, and taking into account the impact of high temperature during the design, we have made a heat dissipation design.
Gomany’s technical team worked closely with the development team of Dubai Public Transport System to conduct detailed analysis and development of different system interfaces. Through customized interface adapters, seamless connection between display devices and public transport vehicle positioning systems, operation management systems, etc. was achieved.
In order to make it convenient for operators to update content, we have adopted a variety of content update methods. Content can be updated through a USB flash drive or remotely through the backend management system, ensuring that bus information can be synchronized to the stretched bar screen and electronic platform digital signage in the bus.
Before Deployment
Passenger Travel Experience
Bus route information is not updated in a timely manner, making it difficult for passengers to obtain accurate information such as bus arrival time and route changes, resulting in uncertain waiting time and inability to plan travel time in advance, affecting the travel experience.
Bus Operation Efficiency
Bus operators cannot grasp the location of vehicles in real time and make accurate operational adjustments, resulting in long average vehicle turnover time, long waiting time for passengers, and limited overall transportation capacity of the bus system.
After The Solution Is Deployed
Passenger Travel Experience
Gomany's bar display LCD and 55 inch digital signage bus shelter provide Dubai passengers with real-time bus arrival time, route adjustment, transfer plan and other information. The real-time update of route information makes passengers more confident about travel arrangements, improving the convenience and comfort of travel. Passengers' waiting time at the platform is significantly shortened, and their satisfaction is significantly improved.
Bus Operation Efficiency
Through the in-depth cooperation between Gomany's R&D team and Dubai Bus's technical staff, Gomany's digital display equipment and bus system have been linked, enabling bus operators to monitor vehicle locations in real time, which enables bus operators to achieve accurate scheduling and optimize vehicle allocation. According to feedback from Omar AlHatib, vehicle turnaround time has been shortened by about 20% and passenger waiting time has been reduced by about 30%.
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