Gomany's Russian Shopping Mall Digital Signage Solution

Russian Shopping Mall
Digital Signage

With the advancement of digitalization, customers have higher requirements for the retail industry. Bozocar, a manager from a shopping mall in Russia, realized this and believed that the traditional information transmission model could no longer meet the needs of modern consumers. So he sought cooperation with us to customize a retail digital signage solution for their shopping mall.

In order to better serve Bozocar, we formed a special team led by senior engineer Cheng.Che to provide services and held many meetings and discussions. Bozocar put forward his needs to us, and we recommended a suitable shopping mall digital display solution for him based on his needs.

Bozocar's Retail Woes

Delayed Information Update

The traditional retail industry usually uses paper materials for information transmission and marketing, which not only consumes a lot of manpower and material resources, but also fails to reflect the latest information changes of commodities in a timely manner.

Customers obtain information in a delayed manner, which affects the shopping experience.
Technical Challenges

With the development of various interactive technologies, the traditional static display method cannot arouse more interest in customers, and it is difficult to stimulate customers' shopping desire, which is not conducive to the growth of customer repurchase rate and will gradually lose ground in the competition.
Low Operational Efficiency

The staff in the shopping mall need to spend a lot of time and energy to update the content, and the materials are basically disposable, which invisibly increases the operating costs and there is no way to quickly meet the changes in the market.

Technical Challenges In Deploying Digital Signage Solutions

System Integration

The key to the success of the project is to seamlessly integrate the advertising screen with the existing information system of the shopping mall to ensure real-time synchronization and accurate transmission of data. This requires us to overcome the compatibility issues between different systems and develop efficient interface programs to achieve smooth information interaction.
Content Management

It needs to be differentiated from the traditional update mode and be able to update the content quickly and conveniently to quickly meet the needs of the market. Based on Bozocar's needs, we customized a content management solution.
Network Stability

Ensure the stable operation of digital signage in the complex network environment of shopping malls and avoid information display interruption or delay due to network failure. This requires optimizing the network architecture, using reliable network equipment and connection methods, and implementing effective network monitoring and maintenance measures to ensure the continuous and stable operation of the system.

Digital Display Solution Implementation

Our retail digital display solutions provide customized solutions for the specific needs of Russian shopping malls. Based on Bozocar's needs, we planned to install shelf edge LCD displays on each shelf to display key data such as product prices, inventory quantities, promotional information, etc. in real time to ensure that customers obtain accurate information.

Touch screen digital signage is placed in key locations in the mall, such as entrances, atriums, and rest areas. Customers can use touch operations to query product details, find store locations, participate in interactive games, etc., which enhances the fun and sense of participation in shopping. The digital standee kiosk is used to display the mall's overall promotional activities, brand publicity, navigation information, etc., creating a strong shopping atmosphere.

The Effect Of Deploying Digital Signage Solutions

Before choosing to cooperate with us, the mall where Bozocar worked faced many challenges. He was troubled by some problems in the mall. In the previous customer satisfaction survey, 60% of customers expressed dissatisfaction with the accuracy of product information and believed that the current mall was mediocre. The mall's sales growth had also reached a bottleneck, with the average quarterly sales growth rate in the past year being only 5%. In terms of mall operations, employees had to spend a lot of time updating price tags and posters every time.

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The satisfaction rate of customers with the accuracy of product information has jumped from 60% to 95%.
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The sales growth rate of the shopping mall has increased by 25%.
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Sales in the electronics and clothing categories have almost both increased by 30%.

Before the official deployment of the digital display solution, during our cooperation, Bozocar told us that if the transformation was not effective, he would choose to close some stores. Fortunately, after a period of deployment, the effect was significantly improved.

First, the accuracy of product information was greatly improved. Through the real-time connection between the shelf LCD display and the inventory management system, price changes and promotional information can be updated in real time. Customer satisfaction surveys show that the satisfaction rate with the accuracy of product information has jumped from 60% to 95%.

The interactive capabilities of the digital touch display have increased customer participation and stimulated their desire to buy. In the quarter after the deployment of digital signage, the mall’s sales growth rate increased by 25%, of which the sales of electronics and clothing categories increased by 30% and 35% respectively.

In terms of mall operation and management, through the easy-to-use content management system, employees have improved their work efficiency and can devote more energy to customer service. At the same time, because the current malls have technological elements, many brands are willing to renew or expand their cooperation with the malls.

Testimonials from Customers

Before adopting Gomany's digital signage solution, our mall's operating profit was very bleak. Our boss has discussed with me many times whether to suspend business. I am very grateful to Gomany.

Because of him, we were able to retain customers and achieve sales growth. Thanks to their R&D team for customizing this great solution for us. It is the most important part of our digital transformation.

Bozocar

Manager of the Russian Mall

Among the entire digital signage solution, I am most optimistic about touch digital signage. It provides our customers with a brand new shopping experience. They can easily query product information and participate in interactive activities, which not only increases customers' stay time, but also increases their willingness to buy.

We really appreciate the stability and ease of use of this system, which has brought tangible benefits to our mall.

Vitali

head of the marketing department of the Russian mall